We are delighted to announce that we have reached agreement that Lancelot Media London are to acquire Leadfindr. This press release was published by Joao Martins of Lancelot.
“Today, we are happy to announce that we have reached a definitive agreement to acquire Leadfindr, the social media lead generation platform, in a cash + equity deal which sees Leadfindr founder Mark Rogers join the LML management team as CTO.
“We have recently rolled out our mobile Real Time Bidding (RTB) platform, The Round Table, which uses proprietary automation software to make user data actionable for advertisers. Through a mix of exclusive access to inventory, and a data science approach to ad relevancy and personalization, TRT looks to make mobile advertising simpler, and more rewarding.
Leadfindr is a fantastic application which really takes social monitoring to an actionable level, as it easily and efficiently interprets and profiles conversations and users. With this acquisition we aim to create a new and very powerful feature for TRT, which connects the dots between social monitoring and adtech.”
“As part of this acquisition, having Mark joining our team was a deal clincher: his pedigree and vision as a tech architect is the difference between another great idea in the digital world, and an actionable, feasible data play.
“We are excited to move into this new stage of LML, with Mark in our ranks!”
Lancelot are a great team, and we are really excited to have this opportunity to bring our technologies together.