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Big companies have a dilemma with the new generation of big data tech. There are a wealth of new opportunities to create value from an increased understanding of the consumer. We now have social data which can map interests, habits, personalities and needs. For example we can find when a diabetes patient is experiencing difficulty with their blood sugar levels. We can determine the moment someone’s car breaks down. We can find when people start thinking about planning holidays. We can even cookie the consumer having discovered these needs and follow them around with targeted advertising. We can take our dusty database of emails and a create revolutionary dimension of better marketing opportunities. But clients are still near-overwhelmed by the Read more
Google trends has a nice graph showing the growth of the phrase “Social sales” over the last few years. Onwards and upwards!
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