1. Find people with needs you can address
  2. Target them with custom content
  3. Track your ROI

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Latest blog posts

Windows 7 32-bit network driver issue

Apologies in advance for this off-topic post. We installed a fresh version of Windows 7 on old Dell Studio XPS 8000 machine which was running Ubuntu. The problem was it failed to connect to the Internet because the network drivers (aka “ethernet controller) needed updating. At the end of an agonisingly long search for 32-bit driver controllers (Dell no longer offer these) we found this link. If you should happen to encounter this problems (and the volume of message board posts on the subjects suggests it isn’t uncommon). We hope this link still works! http://skyit.vn/download/driver/desktop/broadcom-bcm57788-lom-v-14-2-0-7-a00-b-142054 If it doesn’t try Googling the device name. Good luck.

Content marketing for the car industry in Twitter

Twitter (with 255 million active users) is full of people talking about their relationships with their cars which can enable a smart marketer to add value. Here is how it works: The first thing to establish is where in the “conversational funnel” are you finding people? Are you finding people where they are just at the point of expressing the rage, frustration, irritation, annoyance they are feeling when confronted by an issue with their automobile. Are you finding them when they are a little bit further on (they have calmed down a little!) and they are defining the problem that they have. Or are you finding them a little bit further on still when they are asking around for advice Read more ››

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